oxideinteractive.com.au
Our challenge was to align various business areas on a single, cohesive digital branding design that could be applied across the organisation. It had to be simple and impactful to enhance public awareness and usability of content. We collaborated with a range of users and stakeholders and ensured that the design and advice we provided fit with the personality and strategic direction of the NLA.
Case study
Iconic digital brand refresh
Elevating Australia’s national library’s digital presence with a considered balance of contemporary and classic design.
- National Library of Australia
- Corporate website redesign
- nla.gov.au
The National Library of Australia is one Australia’s premier cultural institutions, yet their website did not reflect this. The aim was to deliver a contemporary, user-centred, and sophisticated design that did not look like a ‘government website’, and could be applied across all their digital products.
The challenge
Project highlights
A striking design inspired by the iconic national library’s architecture, that resonated with their audience.
The design navigates tensions between classic and contemporary, sophisticated and approachable.- Ensured project success through evidence-based research grounded in user centred design.
- Delivered a design system which guided the application of the digital brand across all digital products.
Positioned as a digital innovator
By developing a close, communicative relationship with all stakeholders we truly understood their needs and were able to align and excite them with the possibilities we presented. This allowed us to design a website which reflected the public viewpoint of the NLA as a leading cultural institution and digital innovator.
Resonating with their audiences
The new website design incorporated the end user's voice and views in terms of bringing the brand values that their cohorts valued most to the fore. This deep understanding of user experience and their engagement process helped the Library's digital development practice progress towards user-centredness.
Bringing stories to the surface
Critically, we recognised the importance of the stories within the NLA collection which led to us bringing important yet previously buried interpretive material to the surface. By improving the look, feel and usability of the website, we’ve increased browsing and discoverability of the library’s digital content.
Result
From design to usability, we delivered a refreshed digital brand and website that represents the NLA’s contemporary position. Shifting from government department to premier cultural icon is no simple task and our design encourages and supports this. We achieved a modern, classic, and aesthetically innovative design that improves the user experience, encouraging them to return and uncover what else the NLA has to offer.
See where we have helped our clients
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