oxideinteractive.com.au
Our challenge was to create an innovative and industry leading website to engage influencers, thinktanks, and academics across the world. We delivered a contemporary digital engagement product, showcasing Australia’s Foreign Policy strategy for the future.
Case study
Showcasing Australia’s Foreign Policy strategy
The 2017 Foreign Policy White Paper delivers a strategic framework to guide Australia's international efforts over the next decade.
- Department of Foreign Affairs and Trade
- 2017 Foreign Policy White Paper
- fpwhitepaper.gov.au
The 2017 Foreign Policy White Paper is the first comprehensive review of Australia's international engagement for 14 years. The White Paper delivers a framework to ensure Australia’s prosperity and security by guiding our international efforts over the next decade.
The challenge
Connecting people with foreign policy
Taking advantage of digital delivery, we transformed the traditional printed White Paper into an interactive online experience, increasing engagement with foreign policy and extending Australia’s international influence.
Knowing your audience
We conducted user research with a varied primary audience including members of the public interested in foreign policy. These insights helped shape the overall positioning and how to engage with different segments in an effective way.
Project highlights
We worked closely with the White Paper Task Force to deliver a progressive digital platform.
- Clarified the product strategy and the needs of the White Papers’ diverse audience through interviews and stakeholder workshops.
- Evolved how Australia’s government presents their Foreign Policy strategy in a digital world.
- Reduced risk by implementing the govCMS software-as-a-service solution, with scalability, performance and security in mind from the start.
Cohesive product strategy
We facilitated a series of discovery workshops with stakeholders across several government departments, for this whole-of-government product. Through this process, we shaped a cohesive product vision and guiding principles that evolved the product’s digital potential beyond expectations.
Fully supported by govCMS
We created a strong foundation that enabled DFAT to deliver fresh ideas faster and with less risk, by developing the Foreign Policy White Paper website on the govCMS software-as-a-service platform.
On behalf of DFAT, I want to thank you and your team for the enormous work you put into this project. You were an absolutely integral part of our team. You delivered an innovative and industry leading website for which we are getting excellent feedback. Well done to your very talented and hard-working team members.
- Rebecca
Assistant Secretary, Foreign Policy White Paper Taskforce