oxideinteractive.com.au
Our challenge was to guide the NAA through a challenging transition period and ultimately ensure the delivery of this transformative design project. We needed to create momentum and align stakeholders across all business areas within 10-weeks, to deliver the fresh, engaging results that they were after.
Case study
Elevating a national icon with a transformative redesign
Reflecting the National Archives position as being part of contemporary conversations.
- National Archives of Australia
- Corporate website redesign
- naa.gov.au
The National Archives of Australia had a vision for a dynamic, engaging and easily navigable website that met their users’ needs and aligned with the DTA’s service design, delivery process and content guide. With discovery already completed they needed us to transform this research into a modern, exciting design reflecting their position as a leading national institution and the value of their extensive collection.
The challenge
A new digital design
We delivered a contemporary design that aligned with the overarching Archives brand and future direction. We provided a strong and flexible digital interpretation of their new brand guidelines.
Adherence to Digital Service Standard
Our work adhered to the DSS for an alpha redesign. This included a strong connection to prior discovery and conducting our own usability testing and light user research, as evidence to inform the design. Our open-source Drupal development work also supported future GovCMS integration.
Project highlights
We designed a bold, user focused website that supports the Archives position in contemporary conversation.
- Close alignment of content and design, delivering a cohesive digital experience.
- Positioning the NAA as a critical voice and key national source of information.
- Hitting the ground running to produce high-quality results quickly.
Translating their vision
A focus of this project was on the Archive’s role in contemporary conversation and how the design and refresh needed to reflect this perception. Through continuous consultation and inclusive workshop-style sessions, we translated and delivered the vision and key messaging of the Archives Senior Executive.
Best practice content
The discovery work completed was at a conceptual level and we showed NAA how to turn these high-level concepts into the content that would be needed for the website. We audited the website content to determine what was still useful and our templates and style guides have helped make the review process easier for producing new content.
Result
We delivered a contemporary, dynamic design including content refresh that aligned with the Archives brand and supported their vision for the website. The redesign was extremely well received, with praise from all levels of the Archives and truly reflects the Archives' position as being part of contemporary conversations.