oxideinteractive.com.au
Our challenge was to develop modern and creative design concepts that maintained brand continuity, aligned with the ACCC corporate identity and reinforced the key attributes of authority, trust, reliability and helpfulness—while being optimised to work across multiple digital channels.
Case study
Supporting Australian consumer rights
Informing Australian consumers and small businesses on product safety regulation and how to recognise, avoid and report scams.
- Australian Consumer and Competition Commission (ACCC)
- SCAMwatch, Product Safety and Recalls
- scamwatch.gov.au and productsafety.gov.au
The Australian Consumer and Competition Commission is Australia's competition regulator and national consumer law champion. Their SCAMwatch, Product Safety and Recalls websites were in need of a digital design refresh that reinforced their credibility, and could be used across a variety of digital channels.
The challenge
Brand alignment backed by research
With insights gathered from user research and workshops with stakeholders we developed design direction and cohesive branding concepts that conveyed and reinforced key attributes of authority, trust, reliability and helpfulness that users associated with the ACCC. This ensured the credibility of the ACCC’s three sub-brands.
Project highlights
We delivered a compelling digital design refresh, enabling the ACCC to build awareness of its important sub-brands.
- Aligned the three sub-brands with the authority of the ACCC’s trusted corporate identity through a cohesive brand concept.
- Provided convenient services anytime, anywhere with a mobile responsive design so you can report a scam or unsafe products on the go.
- Consistently applied a modern, trustworthy and flexible design framework across the three sub-brands.
A digital refresh promoting consumer rights
We delivered a modern digital design refresh, improving access to vital services for reporting scams and product issues, ensuring that SCAMwatch, Product Safety and Recalls are recognised as authoritative, reliable and current resources.
Brand continuity through a flexible design framework
We ensured a consistent approach to communications for the three sub-brands by delivering a modern, flexible design framework that can be applied across multiple digital channels and indicates their ACCC affiliation.
Improving consumer welfare
This convincing brand alignment and digital design refresh delivers on the ACCC’s strategic priorities to protect the interests and safety of consumers, support fair trading in markets as well as increase engagement with their broad audience across Australia.
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