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The challenge

The challenge was to reimagine the Parliament House visitors’ experience—both for those who visit in person and online. The vision was for an influential digital presence, increasing awareness and the sense of pride in Parliament House and everything it has to offer; locally, nationally and on the global stage.

Parliament in your pocket

Our mobile-first approach to the design allows people to see what it’s like to visit Parliament House on any device, from anywhere in the world. This ensured that even those who can’t visit Parliament House in person can gain an understanding of its inner workings.

Involving stakeholders from the start

We conducted a series of workshops with 40 stakeholders across four departments, including developing an understanding of current visitor needs and the unique brand of Parliament House. Ensuring stakeholders had a voice from the start meant the project ran smoothly.

Project highlights

We delivered a distinctive online presence that involves visitors at all stages of their visit; before, during, after – even for those who can’t physically visit.

  • Clarified Parliament House’ unique brand and visitor needs through a series of workshops with stakeholders.
  • Defined a consistent brand voice and content strategy that welcomes people in and can be used across all communications.
  • Promoted a mobile-first approach, delivering on visitor expectations for exploring places on any device.

A content strategy that encourages engagement

With insights from discovery workshops and a content audit, our content strategist partner identified where new content was required to support visitor engagement and recommended a positive, welcoming brand voice. The strategy was applied across all of Visit Parliament’s digital channels, welcoming people in to explore.

An inclusive visitor experience

We designed an inclusive experience encouraging visitors to engage with Visit Parliament’s online presence before, during and after a visit. This extended their actual visit and increased access to the unique experiences that Parliament House has on offer.

See where we have helped our clients

Desktop: 2017 Foreign Policy White Paper
Mobile: 2017 Foreign Policy White Paper

Department of Foreign Affairs and Trade

2017 Foreign Policy White Paper

A contemporary digital publication, presenting Australia’s Foreign Policy strategy.

Desktop: Visit Parliament
Mobile: Visit Parliament

Department of Parliamentary Services

Visit Parliament

Reimagining how we visit Australia’s Parliament House.

Desktop: MasterDocs

MasterDocs

Collaborative authoring

A web-based collaborative authoring tool designed to simplify co-authoring, editing and reviewing documents in real time.

Desktop: Destination:Australia
Mobile: Destination:Australia

National Archives of Australia

Destination:Australia

A delightful online exploration of Australia’s migration history, that encourages user-generated content.

Desktop: Collection Explorer
Mobile: Collection Explorer

National Museum of Australia

Collection Explorer

A delightful online research environment aligned with audience expectations for exploring the museum's burgeoning digital collection.

Desktop: The Mint
Mobile: The Mint

Royal Australian Mint

Corporate website design

A new online experience that enhances the Royal Australian Mint's visibility as a major tourist destination.

Desktop: Treasure explorer

National Library of Australia

Treasure Explorer

Evolving how we learn and engage with Australian history by curating socially contributed content from students and teachers alike.

Desktop: Lentils field guide app
Mobile: Lentils field guide app

Grains Research and Development Corporation

Lentils ute guide mobile app

A mobile resource that connects growers with the latest advice from the GRDC for a healthier industry.

Desktop: What works for kids
Mobile: What works for kids

Australian Research Alliance for Children and Youth (ARACY)

Nest: What works for kids

Promoting evidence-based practices and collaboration amongst decision makers for child and youth wellbeing.

Desktop: RiAus TV
Mobile: RiAus TV

Hostworks

RiAus TV, Australia's Science Channel

Giving Australians access to the wonders of science through engaging science-based video content on mobile and desktop.

Desktop: Alumni
Mobile: Alumni

University of Canberra

Alumni website

A visual exploration of the quality and history of UC, encouraging contributions from Alumni.

Desktop: Diaspora
Mobile: Diaspora

ACT Government

Canberra Diaspora

An immersive cultural project that crowdsources user contributed videos of stories about Canberra.

What we do

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