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The challenge

Our challenge was to align various business areas on a single, cohesive digital branding design that could be applied across the organisation. It had to be simple and impactful to enhance public awareness and usability of content. We collaborated with a range of users and stakeholders and ensured that the design and advice we provided fit with the personality and strategic direction of the NLA.

Project highlights

A striking design inspired by the iconic national library’s architecture, that resonated with their audience.

  • The design navigates tensions between classic and contemporary, sophisticated and approachable.
  • Ensured project success through evidence-based research grounded in user centred design.
  • Delivered a design system which guided the application of the digital brand across all digital products.

Positioned as a digital innovator

By developing a close, communicative relationship with all stakeholders we truly understood their needs and were able to align and excite them with the possibilities we presented. This allowed us to design a website which reflected the public viewpoint of the NLA as a leading cultural institution and digital innovator.

Resonating with their audiences

The new website design incorporated the end user's voice and views in terms of bringing the brand values that their cohorts valued most to the fore. This deep understanding of user experience and their engagement process helped the Library's digital development practice progress towards user-centredness.

Bringing stories to the surface

Critically, we recognised the importance of the stories within the NLA collection which led to us bringing important yet previously buried interpretive material to the surface. By improving the look, feel and usability of the website, we’ve increased browsing and discoverability of the library’s digital content.

Result

From design to usability, we delivered a refreshed digital brand and website that represents the NLA’s contemporary position. Shifting from government department to premier cultural icon is no simple task and our design encourages and supports this. We achieved a modern, classic, and aesthetically innovative design that improves the user experience, encouraging them to return and uncover what else the NLA has to offer.

See where we have helped our clients

Desktop: Australian Consumer and Competition Commission
Mobile: Australian Consumer and Competition Commission

National Archives of Australia

Corporate website redesign

A dynamic redesign of the National Archives website and content.

Desktop: Digital Australian Pharmaceutical Formulary and Handbook (APF24)
Mobile: Digital Australian Pharmaceutical Formulary and Handbook (APF24)

Australian Digital Health Agency

My Health Record website

Empowering millions to make informed decisions about their digital health records.

Desktop: Australian Consumer and Competition Commission
Mobile: Australian Consumer and Competition Commission

National Library of Australia

Corporate website redesign

Fresh digital branding, drawing on contemporary and classic design.

Desktop: Digital Australian Pharmaceutical Formulary and Handbook (APF24)
Mobile: Digital Australian Pharmaceutical Formulary and Handbook (APF24)

Digital Australian Pharmaceutical Formulary and Handbook (APF24)

Pharmaceutical Society of Australia

Transforming the physical into the digital to create a user-friendly, secure platform for healthcare providers

Desktop: Australian Consumer and Competition Commission
Mobile: Australian Consumer and Competition Commission

Australian Consumer and Competition Commission

Supporting Australian consumer rights

A friendly design that reinforces Australia’s consumer watchdog’s helpfulness.

Desktop: Cancer Australia
Mobile: Cancer Australia

National Cancer Control Indicators

Cancer Australia

Helping healthcare professionals make informed decisions, based on national cancer data.

Desktop: 2017 Foreign Policy White Paper
Mobile: 2017 Foreign Policy White Paper

Department of Foreign Affairs and Trade

2017 Foreign Policy White Paper

A contemporary digital publication, presenting Australia’s Foreign Policy strategy.

Desktop: Visit Parliament
Mobile: Visit Parliament

Department of Parliamentary Services

Visit Parliament

Reimagining how we visit Australia’s Parliament House.

Desktop: MasterDocs

MasterDocs

Collaborative authoring

A web-based collaborative authoring tool designed to simplify co-authoring, editing and reviewing documents in real time.

Desktop: Destination:Australia
Mobile: Destination:Australia

National Archives of Australia

Destination:Australia

A delightful online exploration of Australia’s migration history, that encourages user-generated content.

Desktop: Collection Explorer
Mobile: Collection Explorer

National Museum of Australia

Collection Explorer

A delightful online research environment aligned with audience expectations for exploring the museum's burgeoning digital collection.

Desktop: The Mint
Mobile: The Mint

Royal Australian Mint

Corporate website design

A new online experience that enhances the Royal Australian Mint's visibility as a major tourist destination.

Desktop: Treasure explorer

National Library of Australia

Treasure Explorer

Evolving how we learn and engage with Australian history by curating socially contributed content from students and teachers alike.

Desktop: Lentils field guide app
Mobile: Lentils field guide app

Grains Research and Development Corporation

Lentils ute guide mobile app

A mobile resource that connects growers with the latest advice from the GRDC for a healthier industry.

Desktop: What works for kids
Mobile: What works for kids

Australian Research Alliance for Children and Youth (ARACY)

Nest: What works for kids

Promoting evidence-based practices and collaboration amongst decision makers for child and youth wellbeing.