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The Challenge

Our challenge was to deliver an improved interactive experience for the collection and encourage more people to contribute their own stories, to complement the collection’s body of knowledge on Australia’s migration history.

Project highlights

We delivered an interactive showcase of the collection, including developing the internal API for their travelling exhibition.

  • Informed decisions about the product direction through non-technical explanations when working closely with stakeholders.
  • Encouraged interaction with the collection by making it easy for users to add their own stories.
  • Validated the design and improved public submissions through independent usability testing.

Encouraging engagement and public submissions

To encourage people to contribute their own stories and more information about the photographs, we focused on streamlining how users added their own content. To deal with the influx of user-generated material the Archives staff receive, we ensured an efficient experience for administrators approving new content.

Engaging the community through stories of migration

Destination:Australia is a public record of the challenges and achievements of people migrating to Australia, that builds empathy and adds to our understanding of Australia’s migration history. Recognising the long term contribution of migrants to Australia helps us understand the value of learning from the past, so that we as a nation can make better decisions about our future.

A design that enhances understanding of the whole picture

At the core of Destination:Australia is a library of 22,000 photographs that tell the story of migrants settling in Australia from 1946-1999. Working with the Archives’ refreshed brand, our redesign highlights the photographs as the ‘heroes’ of the design, surrounded by facts, figures and stories that ground them in context.

A delightful exploration of thousands of records

The new Destination:Australia design completely reimagined the experience of engaging with the collection of 22,000 photographs. The dynamic design surfaces different images throughout the day, allowing for exploration of these photographs and their subjects through ‘serendipitous discovery’.

See where we have helped our clients

Desktop: 2017 Foreign Policy White Paper
Mobile: 2017 Foreign Policy White Paper

Department of Foreign Affairs and Trade

2017 Foreign Policy White Paper

A contemporary digital publication, presenting Australia’s Foreign Policy strategy.

Desktop: Visit Parliament
Mobile: Visit Parliament

Department of Parliamentary Services

Visit Parliament

Reimagining how we visit Australia’s Parliament House.

Desktop: MasterDocs

MasterDocs

Collaborative authoring

A web-based collaborative authoring tool designed to simplify co-authoring, editing and reviewing documents in real time.

Desktop: Destination:Australia
Mobile: Destination:Australia

National Archives of Australia

Destination:Australia

A delightful online exploration of Australia’s migration history, that encourages user-generated content.

Desktop: Collection Explorer
Mobile: Collection Explorer

National Museum of Australia

Collection Explorer

A delightful online research environment aligned with audience expectations for exploring the museum's burgeoning digital collection.

Desktop: The Mint
Mobile: The Mint

Royal Australian Mint

Corporate website design

A new online experience that enhances the Royal Australian Mint's visibility as a major tourist destination.

Desktop: Treasure explorer

National Library of Australia

Treasure Explorer

Evolving how we learn and engage with Australian history by curating socially contributed content from students and teachers alike.

Desktop: Lentils field guide app
Mobile: Lentils field guide app

Grains Research and Development Corporation

Lentils ute guide mobile app

A mobile resource that connects growers with the latest advice from the GRDC for a healthier industry.

Desktop: What works for kids
Mobile: What works for kids

Australian Research Alliance for Children and Youth (ARACY)

Nest: What works for kids

Promoting evidence-based practices and collaboration amongst decision makers for child and youth wellbeing.

Desktop: RiAus TV
Mobile: RiAus TV

Hostworks

RiAus TV, Australia's Science Channel

Giving Australians access to the wonders of science through engaging science-based video content on mobile and desktop.

Desktop: Alumni
Mobile: Alumni

University of Canberra

Alumni website

A visual exploration of the quality and history of UC, encouraging contributions from Alumni.

Desktop: Diaspora
Mobile: Diaspora

ACT Government

Canberra Diaspora

An immersive cultural project that crowdsources user contributed videos of stories about Canberra.

What we do

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