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The challenge

Our challenge was to create a new design to match the Royal Australian Mint’s vision. We evolved the brand beyond print to a digital context to deliver an inviting and inclusive experience. The new design created clear pathways for different audiences in tourism, education and business, while giving prominence to the core activities of the Mint.

Relevant experiences for diverse audiences

Three main audiences visit the Mint’s website: tourists, education (students and teachers), and coin collectors. We uncovered the needs of each of audience through workshops and interviews with stakeholders across the Mint’s business units. We then created designated sections for each audience—immediately connecting primary school teachers and coin collectors alike with relevant information.

Project highlights

We worked closely with stakeholders from the Mint’s business units to create a captivating design.

  • Learned about the Mint’s audiences through workshops and interviews with stakeholders.
  • Prototyped engaging ways to deliver educational material.
  • Crafted an accessible, responsive website design that was later built internally.

An online presence that delivers on strategic objectives

Alongside functions as both a government and a commercial entity, the Mint is a unique tourism and education destination. A reimagined digital experience was key to meeting strategic objectives in each area. A modern, engaging design reflects the Mint’s character as a leading and innovative cultural institution.

Education through bite-sized learning

The Mint plays an important role in the community through its education programs. This education focus is now carried through to the website through bite-sized learning. Presented as highly visual slides, people can step through information and learn at their own speed.

Evolving to a digital brand

We created a design to present the Mint as a world-class cultural institution, while reflecting authentic and trustworthy values. In recognition of the Mint’s cultural significance and role in physical coin production, we incorporated colours from the coin production process. The design represented a modern realisation of the Mint’s existing brand, adapted for a digital context.

A digital reflection of the Mint’s values

Through a new, engaging online presence, the Mint has the digital framework in place to continue to evolve, while meeting the needs of each of its defined audiences. The Mint’s revamped website positions the Mint as an innovative and intriguing place to visit—online or in person.

See where we have helped our clients

Desktop: Collection Explorer
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National Museum of Australia

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Desktop: RiAus TV
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Hostworks

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Giving Australians access to the wonders of science through engaging science-based video content on mobile and desktop.

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University of Canberra

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A visual exploration of the quality and history of UC, encouraging contributions from Alumni.

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User research, prototyping and usability analysis of the Library's pioneering digital exploration of historical Australian newspapers.

Desktop: Trove

National Library of Australia

Trove

Prototyping and usability analysis of the first version of the Library's federated search interface.

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