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The challenge

Our challenge was to create a new design to match the Royal Australian Mint’s vision. We evolved the brand beyond print to a digital context to deliver an inviting and inclusive experience. The new design created clear pathways for different audiences in tourism, education and business, while giving prominence to the core activities of the Mint.

Relevant experiences for diverse audiences

Three main audiences visit the Mint’s website: tourists, education (students and teachers), and coin collectors. We uncovered the needs of each of audience through workshops and interviews with stakeholders across the Mint’s business units. We then created designated sections for each audience—immediately connecting primary school teachers and coin collectors alike with relevant information.

Project highlights

We worked closely with stakeholders from the Mint’s business units to create a captivating design.

  • Learned about the Mint’s audiences through workshops and interviews with stakeholders.
  • Prototyped engaging ways to deliver educational material.
  • Crafted an accessible, responsive website design that was later built internally.

An online presence that delivers on strategic objectives

Alongside functions as both a government and a commercial entity, the Mint is a unique tourism and education destination. A reimagined digital experience was key to meeting strategic objectives in each area. A modern, engaging design reflects the Mint’s character as a leading and innovative cultural institution.

Education through bite-sized learning

The Mint plays an important role in the community through its education programs. This education focus is now carried through to the website through bite-sized learning. Presented as highly visual slides, people can step through information and learn at their own speed.

Evolving to a digital brand

We created a design to present the Mint as a world-class cultural institution, while reflecting authentic and trustworthy values. In recognition of the Mint’s cultural significance and role in physical coin production, we incorporated colours from the coin production process. The design represented a modern realisation of the Mint’s existing brand, adapted for a digital context.

A digital reflection of the Mint’s values

Through a new, engaging online presence, the Mint has the digital framework in place to continue to evolve, while meeting the needs of each of its defined audiences. The Mint’s revamped website positions the Mint as an innovative and intriguing place to visit—online or in person.

See where we have helped our clients

Desktop: 2017 Foreign Policy White Paper
Mobile: 2017 Foreign Policy White Paper

Department of Foreign Affairs and Trade

2017 Foreign Policy White Paper

A contemporary digital publication, presenting Australia’s Foreign Policy strategy.

Desktop: Visit Parliament
Mobile: Visit Parliament

Department of Parliamentary Services

Visit Parliament

Reimagining how we visit Australia’s Parliament House.

Desktop: MasterDocs


Collaborative authoring

A web-based collaborative authoring tool designed to simplify co-authoring, editing and reviewing documents in real time.

Desktop: Destination:Australia
Mobile: Destination:Australia

National Archives of Australia


A delightful online exploration of Australia’s migration history, that encourages user-generated content.

Desktop: Collection Explorer
Mobile: Collection Explorer

National Museum of Australia

Collection Explorer

A delightful online research environment aligned with audience expectations for exploring the museum's burgeoning digital collection.

Desktop: The Mint
Mobile: The Mint

Royal Australian Mint

Corporate website design

A new online experience that enhances the Royal Australian Mint's visibility as a major tourist destination.

Desktop: Treasure explorer

National Library of Australia

Treasure Explorer

Evolving how we learn and engage with Australian history by curating socially contributed content from students and teachers alike.

Desktop: Lentils field guide app
Mobile: Lentils field guide app

Grains Research and Development Corporation

Lentils ute guide mobile app

A mobile resource that connects growers with the latest advice from the GRDC for a healthier industry.

Desktop: What works for kids
Mobile: What works for kids

Australian Research Alliance for Children and Youth (ARACY)

Nest: What works for kids

Promoting evidence-based practices and collaboration amongst decision makers for child and youth wellbeing.

Desktop: RiAus TV
Mobile: RiAus TV


RiAus TV, Australia's Science Channel

Giving Australians access to the wonders of science through engaging science-based video content on mobile and desktop.

Desktop: Alumni
Mobile: Alumni

University of Canberra

Alumni website

A visual exploration of the quality and history of UC, encouraging contributions from Alumni.

Desktop: Diaspora
Mobile: Diaspora

ACT Government

Canberra Diaspora

An immersive cultural project that crowdsources user contributed videos of stories about Canberra.

What we do