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The challenge

Our challenge was to create an innovative and industry leading website to engage influencers, thinktanks, and academics across the world. We delivered a contemporary digital engagement product, showcasing Australia’s Foreign Policy strategy for the future.

Connecting people with foreign policy

Taking advantage of digital delivery, we transformed the traditional printed White Paper into an interactive online experience, increasing engagement with foreign policy and extending Australia’s international influence.

Knowing your audience

We conducted user research with a varied primary audience including members of the public interested in foreign policy. These insights helped shape the overall positioning and how to engage with different segments in an effective way.

Project highlights

We worked closely with the White Paper Task Force to deliver a progressive digital platform.

  • Clarified the product strategy and the needs of the White Papers’ diverse audience through interviews and stakeholder workshops.
  • Evolved how Australia’s government presents their Foreign Policy strategy in a digital world.
  • Reduced risk by implementing the govCMS software-as-a-service solution, with scalability, performance and security in mind from the start.

Cohesive product strategy

We facilitated a series of discovery workshops with stakeholders across several government departments, for this whole-of-government product. Through this process, we shaped a cohesive product vision and guiding principles that evolved the product’s digital potential beyond expectations.

Fully supported by govCMS

We created a strong foundation that enabled DFAT to deliver fresh ideas faster and with less risk, by developing the Foreign Policy White Paper website on the govCMS software-as-a-service platform.

On behalf of DFAT, I want to thank you and your team for the enormous work you put into this project. You were an absolutely integral part of our team. You delivered an innovative and industry leading website for which we are getting excellent feedback. Well done to your very talented and hard-working team members.

- Rebecca

Assistant Secretary, Foreign Policy White Paper Taskforce

See where we have helped our clients

Desktop: 2017 Foreign Policy White Paper
Mobile: 2017 Foreign Policy White Paper

Department of Foreign Affairs and Trade

2017 Foreign Policy White Paper

A contemporary digital publication, presenting Australia’s Foreign Policy strategy.

Desktop: Visit Parliament
Mobile: Visit Parliament

Department of Parliamentary Services

Visit Parliament

Reimagining how we visit Australia’s Parliament House.

Desktop: MasterDocs


Collaborative authoring

A web-based collaborative authoring tool designed to simplify co-authoring, editing and reviewing documents in real time.

Desktop: Destination:Australia
Mobile: Destination:Australia

National Archives of Australia


A delightful online exploration of Australia’s migration history, that encourages user-generated content.

Desktop: Collection Explorer
Mobile: Collection Explorer

National Museum of Australia

Collection Explorer

A delightful online research environment aligned with audience expectations for exploring the museum's burgeoning digital collection.

Desktop: The Mint
Mobile: The Mint

Royal Australian Mint

Corporate website design

A new online experience that enhances the Royal Australian Mint's visibility as a major tourist destination.

Desktop: Treasure explorer

National Library of Australia

Treasure Explorer

Evolving how we learn and engage with Australian history by curating socially contributed content from students and teachers alike.

Desktop: Lentils field guide app
Mobile: Lentils field guide app

Grains Research and Development Corporation

Lentils ute guide mobile app

A mobile resource that connects growers with the latest advice from the GRDC for a healthier industry.

Desktop: What works for kids
Mobile: What works for kids

Australian Research Alliance for Children and Youth (ARACY)

Nest: What works for kids

Promoting evidence-based practices and collaboration amongst decision makers for child and youth wellbeing.

Desktop: RiAus TV
Mobile: RiAus TV


RiAus TV, Australia's Science Channel

Giving Australians access to the wonders of science through engaging science-based video content on mobile and desktop.

Desktop: Alumni
Mobile: Alumni

University of Canberra

Alumni website

A visual exploration of the quality and history of UC, encouraging contributions from Alumni.

Desktop: Diaspora
Mobile: Diaspora

ACT Government

Canberra Diaspora

An immersive cultural project that crowdsources user contributed videos of stories about Canberra.

What we do